Hiroshi Mikitani

Hiroshi Mikitani

1965-

Founder of Rakuten online marketplace

Published: October 14, 2025

Hiroshi Mikitani

Did you know one person helped millions shop online like visiting a giant digital mall? Meet Hiroshi Mikitani. Born in 1965, he is a modern Japanese entrepreneur best known for founding Rakuten, a huge online marketplace. Today we'll focus on how his idea changed shopping for people and small shops.

Hiroshi Mikitani

In 1997 he started Rakuten with a simple idea: give many small stores a place on the internet to sell to lots of customers. Imagine dozens of tiny shops inside one big website — people can pick what they want and buy it from home. That helped small businesses reach more people.

Hiroshi Mikitani

Rakuten grew into a group that does many things: online shopping, payments, e-books, apps, and mobile services. Mikitani also started a big rewards program that gives shoppers points to save and use later. These services made online shopping easier, faster, and more fun.

Hiroshi Mikitani

Because Rakuten grew so big, it helped millions of people and many small businesses. It also created new kinds of jobs and inspired other companies in Japan to think globally. Today Rakuten is used by people not only in Japan but around the world.

Hiroshi Mikitani

Hiroshi Mikitani shows how one idea can become something that changes how people live. If you love solving problems, learning about computers, or helping neighbors, you can start small and grow big too. What idea could you try today?

Frequently Asked Questions

Where did Hiroshi Mikitani study?

He studied in Japan at Hitotsubashi University and later earned an MBA from Harvard Business School, which helped shape his global business ideas.

Does he own sports teams?

Yes. Rakuten is the owner of the Tohoku Rakuten Golden Eagles (a baseball team), and Mikitani has been involved with the Vissel Kobe soccer club, showing his interest in sports and community.

Why did he make English a company language?

He wanted Rakuten to work smoothly with people around the world, so using English helped employees share ideas and do business across countries.

Can kids start a business like his?

Yes! Start with an idea, learn about computers and how to talk to people, try selling something small, and keep learning — big companies often start from small, simple ideas.